There’s a saying that goes, “You’ll never know where you’re going if you don’t know where you’ve been” or some variation of that. It can be said that you’ll never appreciate the payoff if you haven’t been through the struggle. It’s the reason why most people appreciate the smaller things while others complain about issues that wouldn’t even appear on another person’s radar. That’s the feeling that I get from watching iEKNOWS’ newest visual, “Rock Bottom Is Beautiful.”
It’s rare that I catch a feeling from music videos these days, particularly rap videos, because of the lack of creativity used beyond the typical club scene with video vixens, expensive car rentals and well, nonsense. It’s when a video takes me to a personal place or at least makes sense is when I’m able to relate or at least care about the video.
His newest project, Rolling With The Punches, is due out next month. For now, enjoy the Nassacre-directed visual above.